Daisy Says - The Label

Daisy Says is a new label from the Holiday company, owned and founded by former interior designer Rayna HooperRayna had moved to the popular vacation spot Robe in South Australia where she started a retail homeware store.  She noticed how much her customers loved taking a part of their trip away home with them.  That gave her the idea to create a fashion and lifestyle brand, and Holiday was born.

Rayna is now lead designer for the label.  Her vibrant and gorgeous designs are intended to inspire their wearers to live every day like a holiday.

Daisy Says was a recent addition, and is heavily influenced to a young demographic looking for something different, an expression of individual style, with a twist of uniqueness to every outfit, plus a nod to vintage coastal fashion.

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